JUICE Insights
Welcome! Here you will find multiple view points from various people within the JUICE team. Everything from new targeting strategies, creative formats, case studies, industry updates and more. You may not always agree with us, but we hope you enjoy it nonetheless. We are happy to have you along for the ride!
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The Future Canvas Series: Shoppable Lookbook
Gone are the days of reaching consumers as they’re flipping through product catalogues, so how do brands show off their full suite of products without...
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JUICE Obtains TAG Certification Against Fraud
There is no shortage of three letter acronyms in the advertising space. It’s nearly impossible to keep up with the ever-evolving jargon – DSP, SSP, DM...
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The Future Canvas Series: Temperature Check
In order to develop an effective marketing strategy in today’s fiercely competitive digital ecosystem, you should first understand and gauge a few key...
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Measuring Mobile Impact on Key Brand Metrics with Nielsen
At the recent IAB Canada State of the Nation in Toronto, JUICE was thrilled to join Nielsen Media Research on stage as Nielsen presented findings from...
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The Right Ad, at the Right Time, to the Right Person
We’ve listened to the notion of contextually relevant marketing develop for over a decade now, but what does it really mean? We can date it back to 19...
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Anticipating the Impact of the GDPR on Data Privacy Laws in Canada
Privacy has become an increasingly hot topic in the industry over the last year and has become a focal point for digital advertisers and their trusted...
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Ads.txt – The Solution to Unauthorized Selling?
As far as buzzwords go in the ad tech world, fraud is usually at the top of the list. For years it has been a constant battle to identify and eliminat...
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The Medium is the Message: Choosing the Right Mobile Brand Canvas
Banksy is an anonymous graffiti artist who’s made a name for himself sketching works of political and social commentary around the world. He use...
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Keeping your Brand Safe
Brand safety is not something new, however it is something that constantly gets the spotlight. We keep it near and dear to our hearts and have many sl...
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2018 Mobile Design Trends
With bigger and better screens readily available, designers have even more real estate to take into consideration when creating interfaces and experie...
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